Update: 01.08.2023
Last week: 29 week 2023 (17.07.2023 - 23.07.2023)
Last full month: June 2023
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | |||||||||
| WoW | 1 229 | -12.8% | 37.6% | -6.1 | 720 167 | -14.8% | 75.0% | -4.8 | 1.2% |
| MoM | 5 414 | -2.1% | 40.3% | 0.2 | 3 023 636 | 0.4% | 76.3% | 0.4 | -2.5% |
| YTD | 44 834 | -33.8% | 44.6% | -10.3 | 22 593 474 | -29.4% | 77.7% | -4.9 | -18.5% |
| MAT | 83 503 | -26.3% | 46.4% | -6.6 | 40 302 115 | -21.2% | 78.2% | -2.8 | -15.8% |
| KAPSIKAM | |||||||||
| WoW | 12 885 | -12.6% | 1.8% | -0.2 | 6 033 881 | -10.0% | 2.2% | -0.2 | -1.4% |
| MoM | 61 347 | -9.5% | 2.0% | -0.2 | 26 468 014 | -6.4% | 2.2% | -0.2 | 0.5% |
| YTD | 472 795 | -19.7% | 2.4% | -0.3 | 194 733 337 | -21.4% | 2.6% | -0.4 | -8.6% |
| MAT | 928 149 | -13.1% | 2.6% | -0.2 | 372 369 709 | -16.0% | 2.8% | -0.3 | -7.3% |
| MILDRONATE | |||||||||
| WoW | 49 822 | -3.4% | 14.7% | -0.4 | 38 259 649 | -1.9% | 16.7% | -0.2 | -1.4% |
| MoM | 226 520 | -6.5% | 15.6% | 0.2 | 168 300 924 | -4.0% | 17.7% | 0.5 | -9.2% |
| YTD | 1 624 821 | -43.1% | 10.3% | -3.6 | 1 176 712 923 | -29.6% | 12.0% | -2.1 | -23.2% |
| MAT | 3 173 935 | -37.5% | 11.0% | -3 | 2 211 695 814 | -12.8% | 12.6% | -0.3 | -20.2% |
| SULFARGIN | |||||||||
| WoW | 2 916 | 0.3% | 0.7% | 0 | 1 565 228 | 1.4% | 1.1% | 0 | -0.4% |
| MoM | 11 174 | 0.7% | 0.7% | 0 | 5 963 573 | -0.7% | 1.0% | -0.1 | 4.5% |
| YTD | 71 619 | -22.1% | 0.7% | -0.1 | 38 720 290 | -16.2% | 1.1% | -0.1 | -6.7% |
| MAT | 123 401 | -26.0% | 0.7% | -0.2 | 67 686 485 | -18.9% | 1.1% | -0.2 | -7.4% |
| VIPROSAL | |||||||||
| WoW | 14 381 | -4.0% | 1.9% | -0.1 | 5 096 723 | -2.8% | 1.8% | 0 | -1.4% |
| MoM | 65 028 | 2.2% | 2.0% | 0 | 23 211 821 | 1.6% | 1.9% | 0 | 0.3% |
| YTD | 436 571 | -41.0% | 2.1% | -1.1 | 158 885 720 | -47.9% | 2.0% | -1.4 | -9.9% |
| MAT | 834 235 | -40.5% | 2.3% | -1.2 | 310 297 868 | -44.3% | 2.2% | -1.4 | -8.7% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 44 834 | -33.8% | 44.6% | -10.3 | 22 593 474 | -29.4% | 77.7% | -4.9 | -18.5% |
| KAPSIKAM | 472 795 | -19.7% | 2.4% | -0.3 | 194 733 337 | -21.4% | 2.6% | -0.4 | -8.6% |
| MILDRONATE | 1 624 821 | -43.1% | 10.3% | -3.6 | 1 176 712 923 | -29.6% | 12.0% | -2.1 | -23.2% |
| SULFARGIN | 71 619 | -22.1% | 0.7% | -0.1 | 38 720 290 | -16.2% | 1.1% | -0.1 | -6.7% |
| VIPROSAL | 436 571 | -41.0% | 2.1% | -1.1 | 158 885 720 | -47.9% | 2.0% | -1.4 | -9.9% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 83 503 | -26.3% | 46.4% | -6.6 | 40 302 115 | -21.2% | 78.2% | -2.8 | -15.8% |
| KAPSIKAM | 928 149 | -13.1% | 2.6% | -0.2 | 372 369 709 | -16.0% | 2.8% | -0.3 | -7.3% |
| MILDRONATE | 3 173 935 | -37.5% | 11.0% | -3 | 2 211 695 814 | -12.8% | 12.6% | -0.3 | -20.2% |
| SULFARGIN | 123 401 | -26.0% | 0.7% | -0.2 | 67 686 485 | -18.9% | 1.1% | -0.2 | -7.4% |
| VIPROSAL | 834 235 | -40.5% | 2.3% | -1.2 | 310 297 868 | -44.3% | 2.2% | -1.4 | -8.7% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 1 229 | -12.8% | 37.6% | -6.1 | 720 167 | -14.8% | 75.0% | -4.8 | 1.2% |
| KAPSIKAM | 12 885 | -12.6% | 1.8% | -0.2 | 6 033 881 | -10.0% | 2.2% | -0.2 | -1.4% |
| MILDRONATE | 49 822 | -3.4% | 14.7% | -0.4 | 38 259 649 | -1.9% | 16.7% | -0.2 | -1.4% |
| SULFARGIN | 2 916 | 0.3% | 0.7% | 0 | 1 565 228 | 1.4% | 1.1% | 0 | -0.4% |
| VIPROSAL | 14 381 | -4.0% | 1.9% | -0.1 | 5 096 723 | -2.8% | 1.8% | 0 | -1.4% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 5 414 | -2.1% | 40.3% | 0.2 | 3 023 636 | 0.4% | 76.3% | 0.4 | -2.5% |
| KAPSIKAM | 61 347 | -9.5% | 2.0% | -0.2 | 26 468 014 | -6.4% | 2.2% | -0.2 | 0.5% |
| MILDRONATE | 226 520 | -6.5% | 15.6% | 0.2 | 168 300 924 | -4.0% | 17.7% | 0.5 | -9.2% |
| SULFARGIN | 11 174 | 0.7% | 0.7% | 0 | 5 963 573 | -0.7% | 1.0% | -0.1 | 4.5% |
| VIPROSAL | 65 028 | 2.2% | 2.0% | 0 | 23 211 821 | 1.6% | 1.9% | 0 | 0.3% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs