BRAND PORTFOLIO PERFORMANCE

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Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC
WoW	1 229	-12.8%	37.6%	-6.1	720 167	-14.8%	75.0%	-4.8	1.2%
MoM	5 414	-2.1%	40.3%	0.2	3 023 636	0.4%	76.3%	0.4	-2.5%
YTD	44 834	-33.8%	44.6%	-10.3	22 593 474	-29.4%	77.7%	-4.9	-18.5%
MAT	83 503	-26.3%	46.4%	-6.6	40 302 115	-21.2%	78.2%	-2.8	-15.8%
KAPSIKAM
WoW	12 885	-12.6%	1.8%	-0.2	6 033 881	-10.0%	2.2%	-0.2	-1.4%
MoM	61 347	-9.5%	2.0%	-0.2	26 468 014	-6.4%	2.2%	-0.2	0.5%
YTD	472 795	-19.7%	2.4%	-0.3	194 733 337	-21.4%	2.6%	-0.4	-8.6%
MAT	928 149	-13.1%	2.6%	-0.2	372 369 709	-16.0%	2.8%	-0.3	-7.3%
MILDRONATE
WoW	49 822	-3.4%	14.7%	-0.4	38 259 649	-1.9%	16.7%	-0.2	-1.4%
MoM	226 520	-6.5%	15.6%	0.2	168 300 924	-4.0%	17.7%	0.5	-9.2%
YTD	1 624 821	-43.1%	10.3%	-3.6	1 176 712 923	-29.6%	12.0%	-2.1	-23.2%
MAT	3 173 935	-37.5%	11.0%	-3	2 211 695 814	-12.8%	12.6%	-0.3	-20.2%
SULFARGIN
WoW	2 916	0.3%	0.7%	0	1 565 228	1.4%	1.1%	0	-0.4%
MoM	11 174	0.7%	0.7%	0	5 963 573	-0.7%	1.0%	-0.1	4.5%
YTD	71 619	-22.1%	0.7%	-0.1	38 720 290	-16.2%	1.1%	-0.1	-6.7%
MAT	123 401	-26.0%	0.7%	-0.2	67 686 485	-18.9%	1.1%	-0.2	-7.4%
VIPROSAL
WoW	14 381	-4.0%	1.9%	-0.1	5 096 723	-2.8%	1.8%	0	-1.4%
MoM	65 028	2.2%	2.0%	0	23 211 821	1.6%	1.9%	0	0.3%
YTD	436 571	-41.0%	2.1%	-1.1	158 885 720	-47.9%	2.0%	-1.4	-9.9%
MAT	834 235	-40.5%	2.3%	-1.2	310 297 868	-44.3%	2.2%	-1.4	-8.7%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	44 834	-33.8%	44.6%	-10.3	22 593 474	-29.4%	77.7%	-4.9	-18.5%
KAPSIKAM	472 795	-19.7%	2.4%	-0.3	194 733 337	-21.4%	2.6%	-0.4	-8.6%
MILDRONATE	1 624 821	-43.1%	10.3%	-3.6	1 176 712 923	-29.6%	12.0%	-2.1	-23.2%
SULFARGIN	71 619	-22.1%	0.7%	-0.1	38 720 290	-16.2%	1.1%	-0.1	-6.7%
VIPROSAL	436 571	-41.0%	2.1%	-1.1	158 885 720	-47.9%	2.0%	-1.4	-9.9%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	83 503	-26.3%	46.4%	-6.6	40 302 115	-21.2%	78.2%	-2.8	-15.8%
KAPSIKAM	928 149	-13.1%	2.6%	-0.2	372 369 709	-16.0%	2.8%	-0.3	-7.3%
MILDRONATE	3 173 935	-37.5%	11.0%	-3	2 211 695 814	-12.8%	12.6%	-0.3	-20.2%
SULFARGIN	123 401	-26.0%	0.7%	-0.2	67 686 485	-18.9%	1.1%	-0.2	-7.4%
VIPROSAL	834 235	-40.5%	2.3%	-1.2	310 297 868	-44.3%	2.2%	-1.4	-8.7%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	1 229	-12.8%	37.6%	-6.1	720 167	-14.8%	75.0%	-4.8	1.2%
KAPSIKAM	12 885	-12.6%	1.8%	-0.2	6 033 881	-10.0%	2.2%	-0.2	-1.4%
MILDRONATE	49 822	-3.4%	14.7%	-0.4	38 259 649	-1.9%	16.7%	-0.2	-1.4%
SULFARGIN	2 916	0.3%	0.7%	0	1 565 228	1.4%	1.1%	0	-0.4%
VIPROSAL	14 381	-4.0%	1.9%	-0.1	5 096 723	-2.8%	1.8%	0	-1.4%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	5 414	-2.1%	40.3%	0.2	3 023 636	0.4%	76.3%	0.4	-2.5%
KAPSIKAM	61 347	-9.5%	2.0%	-0.2	26 468 014	-6.4%	2.2%	-0.2	0.5%
MILDRONATE	226 520	-6.5%	15.6%	0.2	168 300 924	-4.0%	17.7%	0.5	-9.2%
SULFARGIN	11 174	0.7%	0.7%	0	5 963 573	-0.7%	1.0%	-0.1	4.5%
VIPROSAL	65 028	2.2%	2.0%	0	23 211 821	1.6%	1.9%	0	0.3%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца